Are You Listening?

“Ears to You” by Scott Robinson

There are a variety of different ways to market your interior landscaping services. Whether you are a small, one-person business or you have a marketing department it is important evaluate your strategies and see what works best to attract new customers.

One marketing method that is getting a lot of attention lately is social media. Social media includes using platforms like Facebook and Twitter to build a reputation and have your business easily accessible on the Internet. If you want to learn more about social media check out this post. It is important to have your information readily available for people to find, but you can take your Internet marketing a step further and actively engage with these communities.

Listening

The first step in engaging these communities is listening. When you listen on the Internet you can find out how people are talking about interior landscaping. Then you can be more aware of  people’s interests and reach out quickly to potential customers. There are a number of tools on the Internet to help you listen. One easy to use tool is google alerts. You can set the alert to e-mail you when certain search terms appear on the Internet. For example, you could set an alert to e-mail you once a day with links to all of the blogs that contain the key phrase “interior landscaping.” That way you know what people are discussing in regard to interior landscaping. You can post comments that demonstrate your expertise and reach out to assist potential clients who may be looking for help.

Another tool to help you know what people are looking for on the internet is google trends. At google trends you can type in different keyword phrases and you can see how often people search for those terms. This will give you a good idea of what key phrases to use on your website, blog or Facebook. For example, people search for the phrase “indoor plants” more often than “interior landscaping.”  It is important to remember as you are using these keyword phrases to remain genuine. People will catch on when you are excessively using key terms or using them in places where they don’t belong to get search engine traffic. Many potential customers are turned off by websites or blogs that seem unnatural.

Another great way to listen to the online conversation is Twitter search. You can search words or phrases like “indoor plants” or “container gardens” and see what people are talking about. Maybe someone has a question that you can answer or wants to know about potting soil and you can recommend a great article. These interactions will give you credibility and connect you with people who might need your services. There may also be someone looking for what you provide in your location. If you don’t search for these things you may miss an opportunity to introduce yourself to potential clients. For more information about Twitter, Chris Brogan has a great post on how to use Twitter for business .

Start Simple and Evaluate

If you are feeling overwhelmed and barely have time to keep your website updated, let alone participate in social media, just pick one area that would be easy for you to try. For example, google alerts does the work for you and the information is sent right to your e-mail inbox. Once you have tried something for a little while evaluate if it worked. Did you meet potential costumers? Did you build helpful relationships? If not, try a new area or strategy. If you feel like your strategy is working, you may want to add a new area. Your time is important so you need to be aware of whether or not your efforts are paying off.

Your Turn to Share

What efforts have you made to connect with potential customers through social media? How have you tailored your Internet marketing to appeal people needing interior landscaping services?

As you meet potential clients and earn new business, be sure to keep up with all NewPro Containers has to offer for your indoor and outdoor container needs.

Photo “Ears to You” courtesy of Scott Robinson

Melanie is a plant enthusiast and expert contributor at Bromeliads.info and OrchidPlantCare.info. Melanie's experience in internet marketing, business management, and horticulture allows her to bring a unique perspective to the community. Melanie received a Bachelor's degree in Organizational Leadership from Purdue University and is the Marketing Director at NewPro Containers.

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