Are You Listening?

ears to you by scott robinson 210x300 Are You Listening?

“Ears to You” by Scott Robinson

There are a variety of different ways to market your interior landscaping services. Whether you are a small, one-person business or you have a marketing department it is important evaluate your strategies and see what works best to attract new customers.

One marketing method that is getting a lot of attention lately is social media. Social media includes using platforms like Facebook and Twitter to build a reputation and have your business easily accessible on the Internet. If you want to learn more about social media check out this post. It is important to have your information readily available for people to find, but you can take your Internet marketing a step further and actively engage with these communities.

Listening

The first step in engaging these communities is listening. When you listen on the Internet you can find out how people are talking about interior landscaping. Then you can be more aware of  people’s interests and reach out quickly to potential customers. There are a number of tools on the Internet to help you listen. One easy to use tool is google alerts. You can set the alert to e-mail you when certain search terms appear on the Internet. For example, you could set an alert to e-mail you once a day with links to all of the blogs that contain the key phrase “interior landscaping.” That way you know what people are discussing in regard to interior landscaping. You can post comments that demonstrate your expertise and reach out to assist potential clients who may be looking for help.

Another tool to help you know what people are looking for on the internet is google trends. At google trends you can type in different keyword phrases and you can see how often people search for those terms. This will give you a good idea of what key phrases to use on your website, blog or Facebook. For example, people search for the phrase “indoor plants” more often than “interior landscaping.”  It is important to remember as you are using these keyword phrases to remain genuine. People will catch on when you are excessively using key terms or using them in places where they don’t belong to get search engine traffic. Many potential customers are turned off by websites or blogs that seem unnatural.

Another great way to listen to the online conversation is Twitter search. You can search words or phrases like “indoor plants” or “container gardens” and see what people are talking about. Maybe someone has a question that you can answer or wants to know about potting soil and you can recommend a great article. These interactions will give you credibility and connect you with people who might need your services. There may also be someone looking for what you provide in your location. If you don’t search for these things you may miss an opportunity to introduce yourself to potential clients. For more information about Twitter, Chris Brogan has a great post on how to use Twitter for business .

Start Simple and Evaluate

If you are feeling overwhelmed and barely have time to keep your website updated, let alone participate in social media, just pick one area that would be easy for you to try. For example, google alerts does the work for you and the information is sent right to your e-mail inbox. Once you have tried something for a little while evaluate if it worked. Did you meet potential costumers? Did you build helpful relationships? If not, try a new area or strategy. If you feel like your strategy is working, you may want to add a new area. Your time is important so you need to be aware of whether or not your efforts are paying off.

Your Turn to Share

What efforts have you made to connect with potential customers through social media? How have you tailored your Internet marketing to appeal people needing interior landscaping services?

As you meet potential clients and earn new business, be sure to keep up with all NewPro Containers has to offer for your indoor and outdoor container needs.

Photo “Ears to You” courtesy of Scott Robinson

Interiorscape.com Returns as Thriving Industry Forum

Interiorscape.com, once the “go-to” site for the Interiorscape and Indoor Plantscape industry, roared back to life last month as a free and open forum site.

As of today, more than 630 Interiorscapers, Vendors, Suppliers, Florists, Interior Designers, Special Event Planners, Educators and Students have joined the free forum. Dozens of questions, discussions, responses, opinions and project photographs from veterans and “newbies” alike have already been posted.

There are links to industry organizations and upcoming nationwide events. Informative articles discussing current trends and issues in the industry is a future possibility.

NewPro Corp. provided the funds to purchase the Interiorscape.com domain name. The highly popular forum was the first thing we wanted to put up as an easy way to re-introduce it to the public. This is our attempt to bring back something the industry really seemed to miss.

Have you registered as a member yet? If not please do. As we are in the formative stages of re-introductions, we are looking for any and all suggestions to make this site a resource center that helps all members succeed in their business.

Feel free to or use the reply area below if you have a comment or idea.

interioscapescreencap1 Interiorscape.com Returns as Thriving Industry Forum

Interiorscape.com is back and registration is free

Interiorscaper Sales Rising, NewPro Expanding Warehouse

Sales to Interiorscapers have improved this last year, and as a result of NewPro’s 16 percent growth in 2010, we are adding a larger warehouse facility.

racks 300x200 Interiorscaper Sales Rising, NewPro Expanding Warehouse

We've added more room for the products you need!

2010 was also host to the launch of innovative products that allow Interiorscapers to expand or enhance their services, such as the Quadrangle rectangular planter, River Rockafiller plastic river rocks, and no-hole liners. Lechuza also introduced the Rondo and Diamante cylindrical containers, which have already won coveted international design awards.

“Sales of planters to Interiorscapers has increased steadily in 2010 from 2009,” said Fred Scott, NewPro’s Vice President who formerly served as purchaser and manager of installations at one of the largest exterior and interior landscape supply companies in the US. “This is a positive sign for the entire industry. We believe that the worst is over and sales will continue to improve going forward.”

Most NewPro customers need their planters or supplies within days of contacting us. In order to meet that expectation, we carry the largest inventory in the country.

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Thanks to You ProScape Named Indiana’s Favorite Blog – Lifestyle Category

ifb 2010 category winner Thanks to You ProScape Named Indianas Favorite Blog   Lifestyle Category

Indiana's Favorite Blog Contest - Winner- Lifestyle Category


Even though NewPro sells products all over the world, our roots are firmly planted in Central Indiana. Last week this blog was named by the Linking Indiana social media site as a 2010 Indiana’s Favorite Blog in the “Lifestyle” Division.

Many of our readers took the time to register and vote for us, and for that, we are thankful.

Linking Indiana is a social networking group that helps make it easy to find other people with a connection to the Hoosier state.  Anyone with a connection (business, entertainment, family, education) to the state of Indiana is welcome to join. Linking Indiana is available on sites like FacebookLinkedInYouNoodleFriendFeed and Twitter.

Interact with NewPro:
>>Subscribe to Our Blog (email delivery)
>>Become a Facebook Fan
>>Follow us on Twitter
>>Subscribe to our YouTube Channel

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Lechuza’s New “Diamante” Dazzles – Would You Buy It? [VIDEO]

We here at NewPro Corp. received a tall cardboard box from Lechuza the other day and when we opened it up we couldn’t decide if the German company sent us their newest container or a work of art. I’m going to be diplomatic and say “both.”

diamantecrop 196x300 Lechuza’s New “Diamante” Dazzles   Would You Buy It? [VIDEO]

Lechuza's "Diamante"

The 30-inch tall “Diamante” looks like a jewel – and I’m not just picking a flowery adjective. As you can tell by the photo, its surface design is reminiscent of a polished diamond. In fact the word “diamante” originated about 100 years ago in France and means “set with diamonds.”

Similar in size and shape to its “Rondo” cousin, the Diamante is 16 inches in diameter and features an interchangeable plant liner with a recessed frame handle and overflow function along with the familiar Lechuza sub-irrigation system. NewPro is currently evaluating if or when we will carry it – it depends heavily on customer requests and somewhat on industry buzz.

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