How You Can Increase Interiorscape Sales with Twitter
Twitter is a popular way to communicate about brands and business, but can 140 characters really boost your sales?
While the return on investment is difficult to quantify, a few studies have shown that using Twitter can increase sales. It’s not enough to just be on Twitter though. You have to understand and utilize proven best practices for communicating on this social media platform.
According to USNews Money, Twitter and Market Probe conducted a survey regarding small and medium sized businesses.
Here is what they found:
“72 percent of followers are more likely to buy something from a business they follow. 86 percent of followers are more likely to visit a business if a friend recommends it. 85 percent of followers feel more connected with businesses after following them.”
This means that people who feel “connected” and comfortable with your business are more likely to utilize your services. Twitter is an excellent way to inform a broad audience about your company, educate them on the many benefits of plants, and provide them with useful tools that will keep your company at the top of their mind.
Start by following your industry’s influencers. These are people that are well known in your line of work. Look at the types of things they are sharing and determine what is generating audience engagement. Here are a few great companies / people that we recommend you follow:
- @BugladySuzanne – Suzanne is an Ornamental Entomologist specializing in integrated pest management. She consults for greenhouses, nurseries, landscapers and interiorscape companies internationally.
- @RPlantlady58 – Plantscaping Professional Plant Care is an interior plantscaping company that services both commercial and residential clients.
- @Plantscapesc – Interior Plantscapes offers custom designs, installations, and maintenance services to commercial clients.
- @4Plantz – PLANTZ offers plant management, event foliage, and landscaping services to a range of customers including small offices building to corporate complexes.
- @HardingBotanica – Harding Botanicals delivers award willing customer designs to commercial environments.
- @EngledowGroup – Engledow offers services ranging from high-end landscape and hardscape designs to lawn maintenance and holiday decor.
- @Plantsforlife – Nature’s Reflection is another interior plantscaping company whose goal is to provide cleaner air and greener indoor environments through the addition of plants.
- @Ambius – Ambius offers a wide range of plant design and maintenance services for businesses. They work with everything from live plant displays, including green walls and roofs, to commercial holiday decor.
- @eFIG_LTD – European Federation of Interior Landscape Groups (eFIG) is an independent, not for profit organization that is dedicating to promoting the Interiorscaping industry.
- @NewPro – We also welcome you to follow us on Twitter to see how we manage and use this social profile.
Not sure what or how much to tweet? As your start out on Twitter, it is helpful to remember this rule of thumb.
You should devote 80% of your tweets to sharing helpful or interesting content. This can be re-tweets from like-minded industry influencers, links to relevant news articles or useful content, photos, inspirational quotes, or even questions to your audience. Only 20% of your interactions should be focused on directly promoting your brand.
Follow potential clients, fellow interior landscapers, suppliers, and industry leaders to build your Twitter foundation. Discover which influencers are passing around the most information. Engage them by answering questions and retweeting content they share. You can share links to blogs or articles you have written or other posts that have been found helpful. Infographics and pictures are also an important part of content promotion. Share infographics showing off the benefits of plants in the workplace. Provide before and after pictures of your installs to show how plants can beautify a space. Through your interactions on Twitter, you can prove yourself as a knowledgable and creative industry leader. This is all part of the 80% of activity that is working to build relationships.
What about the remaining 20 percent? Use this as an opportunity to announce sales or discounts, show off new product lines, invite people to events, etc.
Patience and COMMITMENT
Remember that it takes time and effort to build relationships on Twitter. You won’t become an industry thought-leader overnight. While Twitter has the ability to boost sales, it is not a magic tool that will immediately provide results. It takes patience, but once you have mastered the 80/20 rule, you will begin to see an online community forming around you that will both support and promote you.
Twitter is just one method for marketing that should be integrated into your broader marketing strategy.
Has your business implemented a Twitter strategy? What kinds of content are you promoting?
“10 Ways Twitter Can Help or Hurt Your Business.” U.S.News Money.
Social Media photo by Jeff Turner via https://www.flickr.com/photos/respres/3231178720/