Indoor Landscaping as an Economic Indicator
The economic recession has had an impact on just about everybody. When people cut back on the non-essentials small businesses often feel it. Everybody finds things they can do without here and there. Often, one of the things large corporations scale back on is decorating. This includes interior landscaping. They may not remove indoor plants entirely, but often choose to do without some services. For example, holiday displays may be less popular or less grandiose when times are hard.
Signs of Recovery
According to an article in the San Francisco Chronicle, small businesses, including interior landscapers, are beginning to feel the recovery. The article sites Parker Cos., an interior landscaping company in New Jersey, as a business that experienced the effects of the recession as hotels and office complexes cut back on their spending that is now noticing an upswing. William Note, the creative director, is experiencing a positive change this spring saying that requested proposals are up 60 percent from last year.
As an interior landscaping company it is important to be poised to take advantage of this economic upswing. If you had to cut back on staff or hours you do not want to be caught unable to handle an increase in business. You may want to evaluate how quickly you can expand and what services you will be able to promise without becoming overloaded. Remember it is always better to under promise and over deliver than to make promises you can’t keep resulting in disappointed clients. It is also time to spruce up your portfolio. As business are looking for new ways to brighten up the offices you should be prepared to show them exactly what you can do. The more visual your proposals and the less ambiguous the more likely a potential client is to respond positively.
Still Being Frugal
Be aware that the economy isn’t entirely recovered. Business may be looking to add some interior landscaping, but they also may still be spending carefully. Let your client know that value is important to you and that you can be wise with their dollars. Have several options available to accommodate various spending desires. Now may be a good time for a sale. Once a new client that has been reluctant to pay for interior landscaping services in the past benefits from a lower cost and quality plantscape they may continue to pay full price for your services.
Also, make sure that people can find you. If there are potential clients looking for your services you want to be easy to contact. Do you have a website? Have you done any advertising? Are you active in any social media spaces such as Facebook or Twitter? No matter where your information is, make sure it is thorough. Your address, phone number, e-mail and any other methods of contact should be very visible. Have an outside observer proof any promotional materials, digital or print to make sure there is no confusion about the services you offer and how to contact your business. The more accessible you are the easier it will be to find new clients when they are ready to pay for your services.
While freshening up for spring is on a potential client’s mind and while funds are more available for extra services it is important to be prepared to gain new clients. Be accessible, consider offering discounts and be ready to handle more business. Think about browsing NewPro Containers selection of indoor and outdoor containers as you plan new plantscapes and increase inventory.
Has your business felt the economic recovery? Are you poised to seek new clients?
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