Offering Holiday Planter Arrangements to Clients
Decorating for the holidays is something we do to lift our spirits and remind us of sentimental memories. This year, I think holiday planter arrangements have become even more important to express the idea of normalcy and feelings of joy despite our current circumstances. Usually by this time, I would already have my repeat holiday customers secure in their décor choices. However, we are still struggling with all the new protection requirements and just servicing interiorscapes has been a challenge. Despite all these challenges and distractions, now is the time to gently start turning thoughts to something more cheerful.
My game plan is to print out the best holiday picture of my contact’s facility and mail it with a note asking for a good time to figure out the details for this year. I think sending something physical, where they can have it on their desk would be a better reminder than an email that gets read once and is easily forgotten or deleted. Then if no response, send a follow-up email a week or two later.
Another strategy I’m going to try is focusing more on the outside, rather than inside. Since I’m still unable to enter a quarter of my accounts and half the other buildings are only being occupied by a small number of staff, clients may justify exterior holiday planter arrangements as a better use of budget.
Instead of creating a winter wonderland for just those who come inside, this year the company’s holiday cheer can touch the entire town. Many of my accounts have entrance or walkway planters that I’ve never decorated. They could be so beautiful planted with hybrid poinsettias, dusty miller, pine and accented with lights.
If your clients don’t have any external greenery, this is the perfect opportunity to rent not only the decorations, but the container with stunning evergreen topiaries. Staircases and railings are always a great option to add real or artificial garland, wreaths and lights. Should you have some very particular clientele who want something more high-end than traditional pine decor, I will also provide garland and wreath options using magnolia leaves, juniper mix or frosted/flocked pine branches with pinecones.
No electricity is a common challenge I encounter when it comes to outside décor. To offset this problem, I try to use ornaments that have a lot of sparkle and shine and brightly colored ribbons. If your items aren’t rated for outside use and you don’t want the expense of investing in new material, I’ve found most of my indoor décor will withstand one season outside. Here in the sunshine state, the biggest issue is the sun fading the material. By the end of December, it will be tinged color and lose much of the luster. If you’re going to use expensive ornaments, I would recommend spraying a protective polyurethane over them to last another season. When solar lights first came out, they weren’t very bright and didn’t stay on for very long. Today, they are greatly improved, cheaper, and can be a good substitute for electrical lights.
While the return of normalcy and revenue still remain uncertain, it’s going to be a challenge to get customers locked down to holiday decisions. However, now is the time to get the discussions going. When I get those opportunities, I try to figure out what’s most important to my client. Perhaps, this year, it’s sending a message to their staff and to their local community that happier times will return. And we can do this by being creative with holiday plant designs and expressing in lights, that peace, love and happiness are still alive in the world.
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