{"id":7038,"date":"2023-04-03T07:00:14","date_gmt":"2023-04-03T11:00:14","guid":{"rendered":"http:\/\/www.newprocontainers.com\/blog\/?p=7038"},"modified":"2023-04-03T13:46:15","modified_gmt":"2023-04-03T17:46:15","slug":"living-green-walls-selling-biophilia","status":"publish","type":"post","link":"https:\/\/oldm2.newprocontainers.com\/blog\/living-green-walls-selling-biophilia\/","title":{"rendered":"Living Green Walls & Selling Biophilia"},"content":{"rendered":"

Humans are disconnected from nature now more than ever. About 80% of the United States population lives in urban and suburban areas. On top of that, we spend 90% of our time indoors!<\/p>\n

With this disconnection from nature\u2014Richard Louv calls it Nature Deficit Disorder\u2014in combination with our affinity for natural relationships, it\u2019s no wonder that the interior living wall market is growing. Humans have an inherent desire to affiliate with nature and living systems, especially in the built environment filled with so much steel, glass, and concrete. If you\u2019re in the interiorscape business, you are innately aware of this basic human desire, known as biophilia. It is perhaps the basis of the industry.<\/p>\n

With biophilia in mind, designers can integrate nature with architecture\u2014biophilic design. Examples of biophilic design can range from landscape artwork to nature-inspired d\u00e9cor, from windows with a view to artificial skylights, and from natural ventilation to living green walls<\/a>. Given that living walls and green roofs are often called \u201cliving architecture,\u201d it\u2019s no surprise that a living wall perfectly illustrates the concept of biophilic design.<\/p>\n

Whether you are pursuing new prospects or maintaining clients that are on the fence about that extra expense for interior vertical landscapes, make an effort to explain the benefits in the context of biophilic design. The direct and indirect benefits that living walls provide to clients and occupants can easily double as selling points!<\/p>\n

Here are a few important ones.<\/p>\n

Living Walls Provide a Visual Connection<\/strong><\/h2>\n

Done right, a living wall is a beautiful sight to behold. Living walls are physical, albeit carefully crafted, examples of nature in the built environment. By design, living walls put vegetation at eye level for maximum viewability and natural connectivity. And unlike a motionless landscape portrait, a vertical garden holds real foliage that grows and dies back and perhaps even flowers, providing a relaxing and rejuvenating view of colors, shapes, patterns, and textures, and even rustles in a slight breeze. Furthermore, you can add a relaxing water feature by enlarging a living wall\u2019s collection basin. It\u2019s in the human psyche to remain close to water sources, but it\u2019s visually appealing as well!<\/p>\n

Living Walls Provide a Non-Visual Connection<\/strong><\/h2>\n

For now, the primary selling point of a living wall is aesthetics. But we humans use all <\/em>of our senses to instinctually assess our surroundings. This multi-sensory awareness has been key to human survival and health for ages, allowing us to evaluate potential dangers and recuperate from stressors. Anyway, as it turns out, living walls can potentially appeal to us in non-visual ways.<\/p>\n