{"id":9260,"date":"2023-05-30T07:00:08","date_gmt":"2023-05-30T11:00:08","guid":{"rendered":"https:\/\/www.newprocontainers.com\/blog\/?p=9260"},"modified":"2026-05-04T22:45:50","modified_gmt":"2026-05-05T02:45:50","slug":"interiorscape-branding-image-everything","status":"publish","type":"post","link":"https:\/\/blog.newprocontainers.com\/blog\/interiorscape-branding-image-everything\/","title":{"rendered":"Interiorscape Branding: Image IS Everything"},"content":{"rendered":"

As interiorscapers, we work in a visual industry, and accordingly, image is everything. <\/strong>Getting your company noticed isn\u2019t an easy task, but it\u2019s a necessary one. The more competition that you have in your market, the more necessary it is for your company to stand out. Whether you\u2019re just starting out in the business or have been around for several years, marketing your company<\/a> to your target prospect is an ongoing process that must<\/em> evolve and develop as your company does.<\/p>\n

Crafting Your Company’s Image<\/h2>\n

You know what they say about images and first impressions. The image that your company projects is crucial to success, and that first impression<\/a> that you make with a prospect will only happen one time. Then, poof, it\u2019s gone! Luckily, there are numerous marketing options available to us in today\u2019s technologically advanced world, and many of them are relatively inexpensive and available to us 24\/7\/365 because they are web-based\u2014that\u2019s the world we live in.<\/p>\n

Let\u2019s begin at the beginning and examine your company\u2019s logo. If you\u2019ve been in business for five, ten, or fifteen years and you haven\u2019t updated your logo since you started out, well, it\u2019s probably time for a logo makeover. That\u2019s not to say that you must completely reinvent it if it was at least half decent to begin with, but it may be time for an update to a more sleek and contemporary logo, one that will better portray the fact that your company is involved in design. Design. Yes, that\u2019s what we do!<\/span><\/p>\n

Your logo will be on everything. Letterhead, business cards, invoices, vehicles, brochures, shirts, caps, jackets, and last but not least, your website and social network channels. If you\u2019re not particularly good at creating something of this importance, and few of us are, hire a professional graphic designer to create a collateral package for you. There are also online options such as Fivver.com, Freelancer.com, VistaPrint.com, and LogoWorks.com, just to name a few. Plan on spending anywhere from $200 to upward of $500, depending on how much design work and how many variations you need. Alternatively, you could trade your services with a local designer. Be sure to have the logo created in both rectangular and square formats, as you may need variations for different applications.<\/p>\n

Once you have your new logo, it\u2019s time to take a look at your website. Don\u2019t have one? Eventually, you must<\/em> in order to be competitive in today’s digital-driven market. If you don\u2019t have one yet, and it\u2019s just not in the budget right now, then start off by setting up your social network and search accounts. The good thing is that they are FREE and take only a few minutes to set up.<\/p>\n

Homework:<\/strong> Before you get started with setting up your social network business pages, it\u2019s important that you create profile images and banners using your new logo so that you are consistent across the various networks. To complicate things just a bit, the image sizes are different for the various social networks, so you\u2019ll have to create images for each network that you intend to get going with. Here\u2019s a handy resource listing the various image sizes<\/a>.<\/p>\n

LISTINGS & SOCIAL NETWORKS<\/strong><\/h3>\n