How to Choose the Right Color for Your Interiorscape Brand

With an infinite number of colors in the world, how do you go about choosing the right color for your interiorscape brand?

Do you use white or porcelain in your logo? Is green a better choice than emerald? What shade of yellow should you use? And how on earth do you pick between ebony, midnight, and coal when you just need black?

How you incorporate color in marketing and branding sends a message to your clients. Color has the ability to attract attention and influence mood, emotions, and perceptions, both consciously and subconsciously. Unfortunately, the exact message of your color choice is not so simple to decode, as colors have different meanings for people based on country, culture, and personal experiences.

However, there are some general color trends and cultural color meanings you can follow when choosing the hues that will most appropriately reflect your brand. Before talking about specific colors, though, you’ll need to ask some questions about your company. Questions like:

What is your mission?
What are your values?
Who is your target market?
Why is your business unique?

Once you have a solid understanding of your company and market, you can identify colors that support your mission, establish your values, and resonant with your audience. We’ve created some helpful color charts to aid you in selecting the right color for your brand.

color charts

Love & Power

Would you describe your brand with words like strength, vitality, speed, determination, motion, and domination? If so, red may be the perfect color for your brand.

Enthusiasm

Orange is a great color for your brand if your company embodies excitement, warmth, sociability, encouragement, and motivation.

Joy & Energy

Perhaps you associate your brand with words like freedom, relaxation, happiness, activity, and cheerfulness. If that’s the case, you should use yellow in your branding.

Growth & Harmony

Just because you’re in a plant industry does not mean green is the right brand color for your business. But if your interiorscape company embraces sincerity, calmness, safety, health, generosity, and wholeness, you’ll want to use green.

Trust & Wisdom

Do you want your business to be seen as trustworthy, dependable, committed, knowledgeable, and honest? Blue is the way to go!

Nobility & Ambition

You might want to consider purple in your branding if you identify your business with terms like leadership, inspiration, creativity, independence, justice, and dignity.

Romance & Beauty

Are kindness, passion, nurturing, friendliness, and beauty words you associate with your company’s mission and market? Shades of pink may be appropriate for your brand if so.

Purity & Perfection

When you think about your brand, do you envision terms like clarity, simplicity, excellence, precision, freshness, and hope? If you’re shaking your head “yes,” you should consider incorporating white into you brand.

Stability & Earth

Wholesomeness, steadfastness, approachability, safety, confidence, reliability — if these are words that reflect your business’ values and mission, think about adding elements of brown to your branding.