The Problem With Most Interiorscape Job Ads (And How to Fix It)

My social media feeds have been a constant stream of job advertisements from green industry companies across the country. Unfortunately, many of these ads are poorly crafted and have little impact on job seekers. If you’re facing recruitment challenges and struggling to get quality applicants to respond to your postings, the issue may be that you’re using a job description instead of an advertisement. Understanding the distinction between the two is essential if you want your postings to attract top talent.

Why Most Job Postings Miss the Mark

Too often, job advertisements read like a list of demands that only serve to scare off potential applicants—candidates must be responsible, hold a valid driver’s license, have three years of experience, maintain a great attitude, and be willing to perform difficult, physically demanding work in hot conditions with unreasonable time pressure for limited pay. Perhaps the last part is a slight exaggeration, but it reflects how many job seekers feel after reading typical interiorscape job postings from green industry companies.

Now imagine writing customer advertisements the same way—customers must pay on time (or face interest fees and follow-up calls), spend more than necessary (because the company just bought new equipment), and limit excessive requests. We’d never do that. It would be completely ridiculous and ineffective, yet these are all true expectations for many companies. Instead, we focus on what customers want to hear, what motivates them to buy, and save the fine print for later. Job postings MUST do the same.

What Makes an Interiorscape Job Posting Stand Out?

What truly matters to job seekers? For one, the difference that a company makes. Does your work benefit the planet? What impact does it have on your customers’ lives? How does your company contribute to a better society?

Your job postings should reflect these values. Perhaps you can tout how working in the green industry helps support the ecosystems that we all need to survive. Mention how people are healthier, happier, and even more productive when surrounded by living plants. Or highlight your commitment to hiring a diverse workforce and providing opportunities for those who otherwise would struggle to find meaningful employment elsewhere.

Equally important is explaining the growth opportunities in your company. Today’s employees want more than a paycheck—they want to feel like they are learning and advancing within their roles. Companies that invest in cross-training and soft skills development, like leadership coaching, find that they not only attract more employees but also retain them. According to Gallup, growth and development consistently rank among the top priorities for job seekers, often even above pay and benefits.

Improve Interiorscape Job Ads to Build a Stronger Team

Of course, there’s more to an effective job posting than purpose and growth. To truly connect with job seekers, it’s essential to focus on their needs and desires, starting with the benefits of working for your company. Include details about your company culture, core values, and mission statement to attract candidates who align with your organization’s beliefs and goals.

Fortunately, we’ve created a full course on recruiting job applicants, available for free thanks to our friends at Team Engine. So, are you ready to revamp your interiorscape job postings and stand out in today’s hiring landscape? By applying the strategies above, you’ll create job advertisements that not only attract top talent but also set your interiorscape business apart from competitors.