The Plantscaper’s Cookbook: Marketing

Good marketing makes the company look smart. Great marketing makes the customer feel smart.

In the final volume of this three-part ebook, industry experts, Mark Ostendorf and Melanie Dearringer, share some of the successful marketing and business development recipes they’ve learned and have come to love over the years.

List of Recipes include:

  • Online Marketing Tactics: Image-Based Social Media
  • Online Marketing Tactics: Content Generation
  • Online Marketing Tactics: Industry News
  • 3 Top Trends for Interior Landscape Design
  • Green Walls & Selling Biophilia


Mark Ostendorf
Mark OstendorfMark is an accredited LEED Green Associate with a background in green wall research and product management and expertise in sustainability, ecology, green infrastructure, and green building. He currently works at Bela Flor Nurseries, a large wholesale supplier of annuals and perennials.




Melanie Dearringer
Melanie DearringerMelanie is a plant enthusiast and expert contributor at and Melanie’s experience in internet marketing, business management, and horticulture allows her to bring a unique perspective to the community. Melanie received a Bachelor’s degree in Organizational Leadership from Purdue University and is the Marketing Director at NewPro Containers.



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