Client Surveys: The Key to Unlocking Interiorscape Business Growth

Have you noticed that whenever you call a company, visit the dentist, or place an order online, you receive a survey asking you a few questions about your experience? How often do you actually respond? Have you ever wondered why so many companies take the time to ask for your feedback? These client surveys do more than gather opinions—they help businesses uncover new opportunities and make meaningful improvements.

The Value of Interiorscape Client Feedback

As a business owner, wouldn’t it be helpful to know what your interiorscape company excels at and what needs improvement? Are your employees doing a good job representing the company? Is there something your service is missing? Feedback from customers is the best way to identify these insights, improve service, and grow your business.

Client surveys can also act as an early warning system for potential issues. What if you were unaware that one of your employees was interacting with a client in a way that could be damaging? For example, if a plant technician had an argument with a building executive, a performance survey might have uncovered and resolved the issue before it escalated. They’re an effective way to protect your business relationships and address concerns before they reach a boiling point.

Another benefit of customer feedback is discovering a service niche or the viability of adding new services or products. For instance, if you’re considering adding a floral service, it’s a big commitment—hiring new staff, investing in coolers, creating design space, purchasing supplies, and marketing to attract customers. Before taking on that risk, you can survey your existing client base to determine if the investment is likely to pay off. Given the current economic climate, it’s important to make informed decisions and avoid unnecessary debt.

How to Create Effective Client Surveys

To create an effective client survey, you need to first figure out your goal, whether it’s evaluating customer service performance or testing the potential for a new product launch. No matter your objective, there are steps you can take to increase your odds of a response. First, keep the client survey short—no more than five questions with a selection of responses. Be sure to provide a few opportunities for open-ended responses as well. Second, offering an incentive can make a big difference. Gift cards in small amounts work well to encourage participation. Below is a sample survey suited for interiorscape clients:

Analyzing and Acting on Survey Results for Plantscaping Business Growth

Client surveys are a small investment that can provide valuable insight into your interiorscape clients’ needs and experiences. Although negative responses can be hard to see, they’re an opportunity to identify areas for growth and improvement. In today’s competitive market, it’s more important than ever for businesses to retain their customers, and client surveys may be the most effective way to do just that.