What Do You Know About “Plant Something Day?”

Today is Plant Something Day in Massachusetts!

Massachusetts professional organizations, the Massachusetts Flower Growers Association and the Massachusetts Nursery and Landscape Association, have joined forces to start a campaign called “Don’t Just Stand There…Plant Something.”

All residents of Massachusetts will be encouraged to take a few minutes to plant something today, May 15th. It could be a tree, a flower, an indoor pot, anything that grows. Many of the local businesses such as nurseries and landscapers will host community events to plant in public spaces together. They will include parks, schools, community gardens and more.

Advantages

There are several advantages to initiatives such as these. They raise awareness among the community about the need to protect and enhance our public spaces. They encourage people to participate in growing something on their own. Businesses gain exposure as they support and connect with their community and other local businesses. Both professionals and the public gain from fun events like these.

In Your Community

Could you work together with your local professional organizations to initiate an event like Plant Something Day? Even if it is just in your town or city, getting people together to learn and improve their environments is significant.

Ideas

As an indoor landscaping business there are many different ways to get involved.  Host a “Plant Something Workshop.” Provide plants and pots and teach people how to care for their new indoor plant. Work together with several organizations to host a community event. Visit schools and help kids plant something to take home or care for in their classrooms. The possibilities for events and activities are endless.

Good for Business

You can also use these opportunities to increase awareness about the benefits of indoor plants. Teaching your community how indoor plants can improve their health and mood may generate an interest in indoor landscaping. Any time you can connect with and educate your community is an excellent opportunity win new clients.

Questions To Think About

As you think about what you could do in your own community there are a few things your should consider. Here are a some examples of questions to ask:

  • What local trade organizations can our business partner with?
  • What local businesses can we partner with?
  • What community organizations could we partner with, for example, beautification committees, chamber of commerce, extension offices and health organizations?
  • How big will our initiative be? Will we reach out statewide, to our city or county? Will is last one day, one week or one month?
  • How will we market and advertise? Who will pay for marketing and advertising?

If you are not ready to start your own initiative, you can begin with small steps. Find a way to get involved in community events that are already happening. How can you volunteer your services? Take time to connect with other businesses and community organizations. It will be easier to start a large initiative when you have a broad network. It will also build your potential client list.

Helping Others Understand Interior Landscaping.

Take a cue from Massachusetts and find ways in your community to get people excited about indoor plants. Help people understand that the interior landscaping industry isn’t just for office complexes and hotels. Caring for your community is a great way to increase sales! “So don’t just stand there…plant something!”

Photo “cloisters potted plants” courtesy of Susan Sermoneta

Melanie is a plant enthusiast and expert contributor at Bromeliads.info and OrchidPlantCare.info. Melanie's experience in internet marketing, business management, and horticulture allows her to bring a unique perspective to the community. Melanie received a Bachelor's degree in Organizational Leadership from Purdue University and is the Marketing Director at NewPro Containers.

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